Exhibition Stall is about presenting your product and above all the “brand”. While you can make all the other branding strategies consuming, exhibitions, among other things, their own challenges in the form of space and light constrictions. The exhibition halls are huge, often with lighting that is not effective in itself.
On a busy exhibition Stall, where there are thousands of other brands, the competition is not only unmistakable but also understandable. With the availability of limited space, it is important to make the most of every square meter of space to make a big impact and generate desirable and measurable results. The right lighting in your stall can not only give you more feet but also relate to people in such a way that they remember your brand after the show.
Here are a few things you should keep in mind about great lighting effects to illuminate your brand:
1. Lighting gets the first attention:
An exhibition area with several densely parked Exhibition Stall and the crowd roaming around can be seen. In the midst of the hustle and bustle, it is extremely important that you get the attention. With the lighting done right, your stand can get the attention of the right amount from afar and impress them with your storefront as soon as they visit it.
2. Mark your brand identity:
Lighting your stand will appeal to your audience, so it’s important to focus on what message it sends out. Ideally, the lighting and other elements in your stand should be perfect for branding.
3. Concealment:
Light sources and luminaires are highly functional and indispensable, but should not be visible to the naked eye for reasons of aesthetics. However, if the mechanics can not be hidden, it is a wise choice to go with the devices that complement the visible design without distracting too much attention from the other design elements.
4. Lasting impression:
Lighting determines the mood of a room, big or small. It adds texture to your brand story. Dazzling distracts people, so Matt should be the way; The focus of the light can be redirected to all surfaces from which the light is to reflect. You can choose to light based on the impression you want to make on the audience.
You can contact us for booth installation, LED screen, event lighting, and event sound.