It goes without saying that, exhibition stand and conferences are one of the most cost-effective mediums for many exhibitors to market their products or services to their target audience.
Moreover, it has been a real game-changer for many companies. No wonder why, a lot of fortune 500 companies as well as the SME’s are investing a great deal of money in creative display stand design
and make every effort to have a noticeable stand appearance. Nevertheless, in this digital era, it is very crucial to stay trendy at exhibitions, so as to stand out from your competitors. Here are a few handy tips to bear in mind that will help you to create a show-stopping exhibition stand design.
Keeping It Clear, Consistent, Concise
A confusing exhibition stand is never successful. Ensure that every element on your display such as your leaflets and printouts or the way that you brief your sales staff is consistent, concise and clear. If you have had a recent rebrand, ensure that your booth display reflects this change.
Using your old ones can appear unprofessional and will project mixed messages to your consumers. Keep your marketing message clear and concise, leaving the finer details to be explained on your handouts and additional literature.
Analyze Your Brand
While creating your marketing plan, you should always analyze your brand image and keep in mind your target group. Just having a bold and eye-catching exhibition stand and graphics is not enough. In order to be prominent and invite more visitors to your stand display, your exhibition marketing activities should portray compelling words that will emotionally connect with your target group.
Be Prominent For The Right Intention
Every exhibitor desires of staying ahead of the game from their competitors, and just having a creative display stand design is not enough. Standing out for the right purpose is essential. You need to keep an eye on what’s trending in the exhibition industry
and accordingly plan & execute your exhibition ideas. Moreover, your booth graphics should resonate with your marketing campaigns and explain clearly what you and your business are all about.
Colors & Images Will Work Wonders
Whether it’s a cityscape exhibition or any other exhibition in the Middle East, using vibrant colors at your exhibition stand will instantly bring a sense of vibrancy to your overall stand space. Moreover, colors help in influencing our mood and boosting our memory retention.
Along with colors, your exhibition graphics are equally important. People remember what they see and images process much faster than texts. Your images should be sharp, intriguing and relevant to your target group.
Use Latest Technologies
In this digital era, if you are not using the most modern gadgets & technologies, then you are inevitably giving your competitors a straight win. Why? Because your competitors are! Using virtual reality or artificial intelligence like Alexa and Siri will instantly make your display look trendy, attention-grabbing and youth-centric.
Create A Theme-Centric Booth
While selecting a theme for your stand, you should have a branding or a marketing objective. For instance, if you are participating in exhibitions for a new product launch for the automobile industry, then you should select a theme at your exhibition stand accordingly. Make sure your theme is appealing, engaging as well as professional.
All in all, these are just a few valuable tips, but they can go a long way in improving the effectiveness of your display stand.
By keeping in mind these simple yet effective ways you will not only keep your visitors engaged at your display stand space but also boost your brand appeal.